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WHY We
EXIST
We don't pull punches when it comes to addressing the world's harsh realities. This isn't your run-of-the-mill fashion brand; we're a fearless movement with a mission.
In a world saturated with -isms—sexism, racism, ableism, and a host of others—we're not interested in window dressing or empty rhetoric. We're here to face head-on the raw, unfiltered truths you encounter daily.
And you know what? We'll do it over a nice cuppa tea because, well, I'm British (someone's got to be?!), and that's what you do no?
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We understand that what you see and how you see it is unlike anyone else. Unconscious bias, shaped by your upbringing, exposure, and privilege, etc. determines that. But here's the twist—we're using that as our advantage. Every oversized tee depends on you, your story, who you are, and how you wear it. It's about who sees it, how they interpret you, and what their exposure is. We're challenging those unconscious biases and letting you wear your uniqueness like a badge of honour.
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That's why AWOKE exists—to unite the oppressed, obliterate barriers, and amplify every voice. We don't merely raise awareness; we stoke the fires of action. We wear our voices with pride, and we proclaim our truths boldly.
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Get ready to shatter the norms, provoke thought, and redefine what society considers "normal." We're not content with the status quo, and we're not here to play nice. After all, a proper revolution deserves a cheeky twist.
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Hey, you found me! I'm Hannah, the one-woman wonder behind AWOKE, who can waffle for hours when five words would do just fine. I've been known to overthink my way into a mental maze, but one thing's for sure: I ain't about to sit around and do nothing.
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My adventures have taken me across the globe, immersing me in different cultures, stories, and mind-bending questions. Through it all, one glaring truth slapped me in the face: we're all in this world together, and everyone deserves a fair shot. But, let's be real, we're still so bloody far away from that it feels like it's just an impossible dream?!
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Now, let me spill the tea on AWOKE—it didn't hatch in a stuffy boardroom or on some corporate agenda. Nah, it sprang from the depths of my frustration and an itch to understand why the world keeps playing favourites. That and the fact my whole life imploded... but hey! I'm a creative soul, and design is my jam. But I'm also a word nerd, and I believe words can pack a punch. So, why not slap those powerful AF words on a t-shirt, big and bold for all to see!
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That's Me!!
Sure, I may be the founder, but AWOKE is more than just me. It's a movement powered by folks like you, who refuse to settle for a world where equality's still just a pipe dream.
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So, let's lock arms, wear our voices like a badge of honour, and flip the script together. Welcome to AWOKE, where we're not just making statements; we're making history. Let's go Friend!
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Follow us
What's the Big Idea anyhow?
Dismantling the Norms
Empowering Voices
Fighting For Justice
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AWOKE isn't confined to the realm of fashion; it's a catalyst for reshaping our world. Our mission is crystal clear: we're here to rally people from all corners of the globe to confront oppression, injustice, and inequality, all while sipping on a comforting brew.
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We take on racism, feminism, ableism, and every -ism that demands deconstruction. This isn't about silence; it's about proudly wearing your voice and boldly speaking your truth. We're not satisfied with surface-level awareness; we're on a relentless quest to drive tangible change.
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