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WHY We 
EXIST

We don't pull punches when it comes to addressing the world's harsh realities. This isn't your run-of-the-mill fashion brand; we're a fearless movement with a mission.

In a world saturated with -isms—sexism, racism, ableism, and a host of others—we're not interested in window dressing or empty rhetoric. We're here to face head-on the raw, unfiltered truths you encounter daily.

 

And you know what? We'll do it over a nice cuppa tea because, well, I'm British (someone's got to be?!), and that's what you do no?

We understand that what you see and how you see it is unlike anyone else. Unconscious bias, shaped by your upbringing, exposure, and privilege, etc. determines that. But here's the twist—we're using that as our advantage. Every oversized tee depends on you, your story, who you are, and how you wear it. It's about who sees it, how they interpret you, and what their exposure is. We're challenging those unconscious biases and letting you wear your uniqueness like a badge of honour.

That's why AWOKE exists—to unite the oppressed, obliterate barriers, and amplify every voice. We don't merely raise awareness; we stoke the fires of action. We wear our voices with pride, and we proclaim our truths boldly.

Get ready to shatter the norms, provoke thought, and redefine what society considers "normal." We're not content with the status quo, and we're not here to play nice. After all, a proper revolution deserves a cheeky twist.

Founder of AWOKE Hannah with her besties

Hey, you found me! I'm Hannah, the one-woman wonder behind AWOKE, who can waffle for hours when five words would do just fine. I've been known to overthink my way into a mental maze, but one thing's for sure: I ain't about to sit around and do nothing.

My adventures have taken me across the globe, immersing me in different cultures, stories, and mind-bending questions. Through it all, one glaring truth slapped me in the face: we're all in this world together, and everyone deserves a fair shot. But, let's be real, we're still so bloody away from that it feels like it's just an impossible dream?!

Now, let me spill the tea on AWOKE—it didn't hatch in a stuffy boardroom or on some corporate agenda. Nah, it sprang from the depths of my frustration and an itch to understand why the world keeps playing favourites. That and the fact my whole life imploded... but hey! I'm a creative soul, and design is my jam. But I'm also a word nerd, and I believe words can pack a punch. So, why not slap those powerful AF words on a t-shirt, big and bold for all to see?

Sure, I may be the founder, but AWOKE is more than just me. It's a movement powered by folks like you, who refuse to settle for a world where equality's still just a pipe dream.

So, let's lock arms, wear our voices like a badge of honour, and flip the script together. Welcome to AWOKE, where we're not just making statements; we're making history. Let's go Friend!

TL:DR Follow us 

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What's the Big Idea anyhow?

Dismantling the Norms

Empowering Voices
Fighting For Justice

AWOKE isn't confined to the realm of fashion; it's a catalyst for reshaping our world. Our mission is crystal clear: we're here to rally people from all corners of the globe to confront oppression, injustice, and inequality, all while sipping on a comforting brew.

We take on racism, feminism, ableism, and every -ism that demands deconstruction. This isn't about silence; it's about proudly wearing your voice and boldly speaking your truth. We're not satisfied with surface-level awareness; we're on a relentless quest to drive tangible change. 

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Our COmmunity? That takes U + I to build it

AWOKE is more than a brand; it's a global community—a family of kindred spirits who refuse to accept society's injustices.

We're united by our unwavering commitment to demolishing barriers, dismantling prejudices, and nurturing a world founded on equity, justice, and equality for all.

AWOKE's vision is audacious, unwavering, and potent. We're not content with being just a brand; we're a driving force for global social change. We envision a world where every voice resounds, where societal norms are reshaped, and where oppression and injustice have no place. 

Our commitment is resolute—to lead this transformative change, challenge the narrative, and rally individuals to stand shoulder to shoulder in this pivotal battle.

 

And we'll do it with a wink and a smile, because what's more British than a spot of humor even in the face of adversity?

Together, we're crafting a world that celebrates diversity, champions equity, and embraces justice. 

Spill the 
TEE

Oversized #Speakwear

Statement Streetwear
Anti Discrimination Clothing

 At AWOKE, we've always believed in the power of streetwear and statement tees to serve as vehicles for self-expression and empowerment.

In a world filled with oversized expectations and societal norms, we wanted to challenge the status quo. We asked questions like, 'What's the real meaning of AWOKE?' Is it about understanding what racism and feminism etc truly mean? Is it about dismantling societal expectations and striving for equitable treatment for all? The answer is yes, to all of it.

Hoodies, oversized t-shirts, and graphic tees - you wear it - have always been our canvas for activism. We believe that fashion should be more than just a designer t-shirt; it should be a statement that speaks your truth. We're here to address social injustice issues head-on, challenging social norms and pushing for racial equality, gender equality, human equality!

Our collections delve deep into the concept of equity vs. equality, exposing instances of police misconduct and the ongoing struggle against police brutality. We're not just a brand; we're a movement inspired by the March on Washington, seeking to create a world where everyone enjoys the same rights and opportunities, regardless of their background.

Our graphic sweatshirts, oversized sweats, and hoodies are not just cool hoodies; they're symbols of our commitment to change. They represent our dedication to confronting the grey areas of societal injustice and the importance of wearing your voice loud and proud.

AWOKE about unity, unity in the face of adversity, unity in diversity, and unity against oppressive forces. We believe that fashion can be a tool for empowerment, a way to challenge social norms, and a means to make a difference.  It's a movement, and it starts with you.

It's about time we change the world....you in?
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Person First oversized tee from AWOKE
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